Why do idols become brand ambassadors? : r/kpophelp
Blackpink, BTS and More K-pop Stars: From Front Rows to Campaigns – WWD
LOOK: K-Pop idols double as global ambassadors of luxury brands
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Fashion Week Has a Crush on K-Pop
6 Luxury Fashion Brands That Love Kpop Idols, by StyleupK
Forget Hollywood. There's a new global brand ambassador
6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung for Miu Miu
Top 15 Kpop Idols In Their Famous Luxury Clothing Brands – unnielooks
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond