Prada Group, together with LVMH and Cartier, founds Aura Blockchain Consortium
Aura - the first global, luxury blockchain
What Is Aura: The World's First Luxury Blockchain
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Luxury Brands want to use Blockchain that will allow Consumers to Verify Goods
AURA – The Aura Blockchain Consortium
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
Blockchains in Fashion: Authenticity + Sustainability = Profit – Fashion, Retail and Consumer Branded Products
LVMH's luxury blockchain: style over substance?
LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods
Aura Blockchain Consortium Names Romain Carrere Its New CEO – WWD
Get Real: Preventing Counterfeit Product with Blockchain
Aura Blockchain : the real reasons behind the consortium [Analysis]