Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Tmall Blockchain Traceability Solution Powered by Alibaba Cloud - Alibaba Cloud Community
AI and Blockchain Technologies Revolutionize Authentication in the Luxury Market – Impact Lab
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
Luxury brands are using blockchain to enhance the buying process
LVMH tackles counterfeits with new global blockchain - Global Cosmetics News
LVMH group set to deploy blockchain authentication tool, AURA
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
Richemont, LVMH and Prada join forces to create global Aura blockchain consortium
Lvmh Develops Blockchain Luxury Goods Authentication
The blockchain playbook: From LVMH's Aura to Arianee
Get Real: Preventing Counterfeit Product with Blockchain