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The Future of Celebrity Endorsement, by 14ideas
Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions - ScienceDirect
Celebrity Endorsement in Advertising, Types, Benefits & Examples - Video & Lesson Transcript
AN ANALYSIS OF USE OF CELEBRITIES FOR ENDORSEMENTS FOR EFFECTIVE SALES OF PRODUCTS & SERVICES
Data Analytics and Celebrity Brand Endorsements Should Work Together. Here's why
Kroll launches Celebrity Brand Valuation Report 2021
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship - ScienceDirect
10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time
How Brands Should Use Celebrities For Endorsements
Impact of Celebrity Endorsement on Consumer Buying Behavior
How can celebrities help to maximise the brand impact of advertising?
Celebrity Endorsement Statistics [Fresh Research] • Gitnux