Eileen Gu's popularity in China makes her luxury fashion's dream

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

Eileen Gu's popularity in China makes her luxury fashion's dream

Meet the Chinese Olympians Taking Luxury by Storm

Eileen Gu's popularity in China makes her luxury fashion's dream

Eileen Gu's popularity in China makes her luxury fashion's dream model

Eileen Gu's popularity in China makes her luxury fashion's dream

Winter Olympics 2022: Eileen Gu China represent, women's freeski Big Air result, gold medal, Peng Shuai, citizenship

Eileen Gu's popularity in China makes her luxury fashion's dream

Eileen Gu cashed in 200 million RMB from global brand sponsorships

Eileen Gu's popularity in China makes her luxury fashion's dream

Eileen Gu's Met Gala appearance lights up Chinese social media

Eileen Gu's popularity in China makes her luxury fashion's dream

Eileen Gu, 18, poster girl of Winter Olympics, is a Victoria's Secret and Vogue model who snubbed Team USA for China

Eileen Gu's popularity in China makes her luxury fashion's dream

Other Sports: Eileen Gu's China choice pays off for now

Eileen Gu's popularity in China makes her luxury fashion's dream

Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property

Eileen Gu's popularity in China makes her luxury fashion's dream

Chinese Women Look at Eileen Gu and Do Not See Themselves

Eileen Gu's popularity in China makes her luxury fashion's dream

Eileen Gu's popularity in China makes her luxury fashion's dream model

Eileen Gu's popularity in China makes her luxury fashion's dream

Meet the Chinese Olympians Taking Luxury by Storm