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Opinion: Gucci and Louis Vuitton reach Gen Z through influencers
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/03/29/dd444961-cb73-4676-8faf-babb79f678e2_7390c88c.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cms.blavity.com/wp-content/uploads/2023/05/GettyImages-9001486341365-compress.png)
Jaden Smith Debuts New Yayoi Kusama Collab With Louis Vuitton On
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Opinion: Gucci and Louis Vuitton reach Gen Z through influencers
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/07/5125440f-b9f9-4a8c-a5f3-5b1810e1b7ce_44760113.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/29/23f1af81-098f-46ef-98d4-d51e43b7914e_6af1f0ff.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci