The blockchain playbook: From LVMH's Aura to Arianee

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

The blockchain playbook: From LVMH's Aura to Arianee

Mercedes-Benz joins Aura Blockchain Consortium as fifth Founding Member

The blockchain playbook: From LVMH's Aura to Arianee

Can AR kickstart demand for fashion NFTs?

The blockchain playbook: From LVMH's Aura to Arianee

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

The blockchain playbook: From LVMH's Aura to Arianee

RFID: The tech shaking up fashion's inventory load

The blockchain playbook: From LVMH's Aura to Arianee

Why LVMH is launching a deadstock fabric platform

The blockchain playbook: From LVMH's Aura to Arianee

Aura Blockchain : the real reasons behind the consortium [Analysis]

The blockchain playbook: From LVMH's Aura to Arianee

The blockchain playbook: From LVMH's Aura to Arianee

The blockchain playbook: From LVMH's Aura to Arianee

The blockchain playbook: From LVMH's Aura to Arianee

The blockchain playbook: From LVMH's Aura to Arianee

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

The blockchain playbook: From LVMH's Aura to Arianee

Time for VeChain to make some moves. The market is ready.. : r/Vechain

The blockchain playbook: From LVMH's Aura to Arianee

How Luxury Fashion Learned to Love the Blockchain

The blockchain playbook: From LVMH's Aura to Arianee

LVMH s'associe à Prada et Cartier pour créer le consortium Aura Blockchain