The Thirst for Merch - The New York Times
In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet.
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