LVMH wants to conquer the metaverse. Can the luxury titan pull it off?
Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform
AURA – The Aura Blockchain Consortium
Aura Blockchain Consortium, the global blockchain solution for luxury brands - Excellence Magazine
Aura Blockchain Consortium, the global blockchain solution for luxury brands - Excellence Magazine
Italy's OTB Group Joins Aura Blockchain Consortium as Founding Member – WWD
The blockchain playbook: From LVMH's Aura to Arianee
Enhancing Authentication for Luxury Brands with Blockchain
LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain
LVMH, Prada use blockchain to let consumers access product information, in a bid to promote transparency-Art-and-culture News , Firstpost
No more fakes: LVMH, Cartier and Prada team up to adopt blockchain
LVMH, Prada and Cartier join forces to create the Aura blockchain - Luxus Plus
LVMH Integrates Blockchain Technology Into Luxury Fashion
Collaboration Is Key for Luxury Blockchain Consortium