Korean stars are the new must-have for luxury brands

Stray Kids' Hyunjin Named Versace Global Brand Ambassador – WWD

Korean stars are the new must-have for luxury brands

Korean stars are the new must-have for luxury brands

Korean stars are the new must-have for luxury brands

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Korean stars are the new must-have for luxury brands

Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the

Korean stars are the new must-have for luxury brands

8 male Korean stars ruling the beauty world: from Astro's Cha Eun-woo's Dior Beauty gig and Got7's Jackson Wang who reps Armani and Mac, to Exo's Kai in YSL make-up and Lee

Korean stars are the new must-have for luxury brands

Stray Kids' Hyunjin's Style Evolution, Photos – WWD

Korean stars are the new must-have for luxury brands

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand ambassadors of high-end fashion houses

Korean stars are the new must-have for luxury brands

7 Must-Know Korean Streetwear Brands

Korean stars are the new must-have for luxury brands

Top 10 highest paid Korean actors of all time

Korean stars are the new must-have for luxury brands

Dior Names NewJeans Member Haerin as Brand Ambassador – WWD

Korean stars are the new must-have for luxury brands

10 Best K-beauty Makeup Products In 2023 That Koreans Actually Use

Korean stars are the new must-have for luxury brands

10 Luxury Korean Fashion Brands You Need to Know About