LVMH, Prada use blockchain to let consumers access product information, in a bid to promote transparency-Art-and-culture News , Firstpost
Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? - Glossy
LVMH, Prada Group And Cartier Come Together To Form The Aura Blockchain Consortium Supporting The First Global Blockchain Dedicated To The Luxury Industry - Luxferity Magazine
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LMVH, Prada and Cartier launch blockchain-powered anti-counterfeit group - Latest Retail Technology News From Across The Globe - Charged
Luxury Powerhouses LVMH, Prada And Richemont Team Up To Launch Blockchain Consortium - Retail Bum
Luxury Brands Try On Blockchain
LVMH, Richemont and Prada Push the Envelope of Transparency
Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform
Growth & Adoption of Enterprise Ethereum, by Wheatstones, Coinmonks
The blockchain playbook: From LVMH's Aura to Arianee
Aura Blockchain Consortium Appoints General Secretary