Making Blockchain Real: LVMH and the future of authentic luxury

Luxury goods conglomerate LVMH quietly established entire department dedicated to Innovation & Blockchain, NFTs., by Cryptobys, May, 2023

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

Louis Vuitton, Cartier, Prada plan blockchain solution to ensure authenticity

Ian Rogers on innovation in luxury and the NFT opportunity

Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? - Glossy

6 ways blockchain is changing luxury

Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg

Fashion Brands Using Blockchain to Combat Counterfeiting

LVMH creates blockchain technology to track luxury goods and fight fakes

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

Beyond Beeple: The Real Value of NFTs for Luxury Brands is…

How Blockchain Technology is Applied in the Luxury Goods Industry, by Unido

How blockchain is revolutionising the way luxury brands do business