Sephora Marketing Strategy: 6 Tactics To Makeup A Beauty Empire

How a Massachusetts makeup artist built a TikTok empire - The Boston Globe

How Sephora Built A Beauty Empire To Survive The Retail Apocalypse

How Sephora blurred the lines between online and offline customer experience – Roshni's blog

Selena Gomez's Makeup Line: Marketing as Rare as Its Founder

Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics - ContactPigeon

Sephora's Omnichannel Retail Marketing Strategy

Breaking Barriers: Fenty Beauty's Marketing Strategy Case Study

Sephora and TikTok team up - The Hustle

Ultimate Sephora Shopping Guide, Part I: Makeup