Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Luxury Fashion's Fascination With Korean Pop Culture
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Why Are Luxury Brands Tapping Into K-Pop?
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Opinion: Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
Luxury Fashion's Fascination With Korean Pop Culture
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo