Case Study of Chanel's Brand Management
What is Brand Equity?
The Aaker Model: A simple way to build brand identity
Chanel's Brand Identity and Personality - Research Prospect
Some Notes On Branding
Keller's Brand Equity Model — What It Is & How to Use It
13 个Brand Identity Prism 点子
CBBE Pyramid
Conceptualizing, Measuring, and Managing Customer-Based Brand
Who's the best ? Sales and marketing, Brand identity, Passion music
Brand Resonance Model: Why Marketers Should Care
Brand Management 3.0 MBA Class Notes: DR Amit Rangnekar
What is Brand Equity? Apple example. - BMB