Sephora First To Accept '15% Pledge', Dedicating Shelf-Space To

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Sephora signs '15 Percent Pledge' to stock more Black-owned brands, but currently carries only seven

Sephora on X: We're joining @15percentpledge and @aurorajames. We recognize how important it is to represent Black businesses and communities, and we must do better. So, we're starting now. /

Sephora Canada To Dedicate 25 Per Cent of Brand Offering To BIPOC-Owned Brands by 2026, part of new localized commitment to the Fifteen Percent Pledge

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Aurora James Says Sephora Has Committed to Her 15% Pledge

Sephora pledges to reserve 15% of shelf space for black-owned brands

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Sephora and Rent the Runway commit to '15% pledge' to support Black-owned brands

Sephora US - Diversity, Equity & Inclusion

Sephora and Rent the Runway commit to '15% pledge' to support Black-owned brands