Submariner NO DATE in Steel With Black Ceramic Bezel-114060usedBlackoys-on Oyster Bracelet With Black DialRolex is easily the most famous luxury watch brand in the world. Despite its fame the companys early history is little known. In 1905 Hans Wilsdorf and Alfred Davis established a watch business called Wilsdorf and Davis in London England. The company imported Swiss movements and cased them in England to be sold by jewelers.