Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Rajesh Srinivasan on LinkedIn: #marketing #strategy #behavioralscience #branding #entrepreneurship
Luxury Brand Pyramid Sparked Heated Debate
The Pyramid of Luxury Brands ( Source: Luxity, 2018:Online)
Opinion: Why do luxury cars eat humble pie in India?, Auto News, ET Auto
The Tension-Filled World of Luxury Consumption
The Luxury Brand Hierarchy
Why LVMH Declares Discount Outlets Anathema And American Luxury Brands Should Too - Unity Marketing
The Fashion Retailer The Fashion Pyramid of brands
Intrinsic motivation of luxury consumers in an emerging market - ScienceDirect
Determinants of Chinese consumers' purchase intentions for luxury goods - Lini Zhang, Brenda J Cude, Haidong Zhao, 2020
The luxury strategy by Ta Rik - Issuu
What is the fashion pyramid of brands? - blazon
Luxury. From conspicuous to inconspicuous consumption., by Sue Alouche @ Créativité