In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet.

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ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and

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The Sneaker as (Hyper)Object Nike and Virgil Abloh reinvigorate 10 icons of sneaker history In 2016, sportswear manufacturer Nike and fashion designer

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In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet.

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Virgil Abloh. Nike. ICONS by Virgil Abloh (2020, Hardcover

Virgil Abloh. Nike. ICONS [Book]

Virgil Abloh. Nike. ICONS by Virgil Abloh (2020, Hardcover

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet.

Virgil Abloh. Nike. ICONS [Book]

Virgil Abloh. Nike. ICONS [Book]

Put all the classics together Air jordan 1 to Air Presto, Nike and Virgil abrow Promote sports shoes culture. Their top 10 cooperation projects

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