Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
BTS Revealed To Not Accept Luxury Brand Sponsorship But Solely Wear Brands That They Want To Wear
Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo
j-hope and Jimin take Paris for Louis Vuitton, Dior, and Hermes during Fashion Week
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Young people take revenge on the pandemic with luxury purchases
BTS Revealed To Not Accept Luxury Brand Sponsorship But Solely Wear Brands That They Want To Wear
K-Pop News Of The Week: Kai And Gucci, BTS Unplugged, And More
KPOP - MORE THAN MUSIC: BIG FASHION COLLABORATIONS FEATURING K-POP STARS