Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
Forget Hollywood. There's a new global brand ambassador
Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
Why do idols become brand ambassadors? : r/kpophelp
Complete List of All KPOP Idols Who are Brand Ambassadors
Korean celebrities represent luxury fashion brands, and fans take notice
12 K-pop stars who became luxury brand ambassadors in 2023
7 K-Pop Idols Who Announced Designer And Luxury Brand Deals In January - Koreaboo
10 Korean celebrities who became major brand ambassadors in 2021
6 Asian stars who were just named luxury ambassadors, from K-pop idols BTS' J-Hope for Louis Vuitton, Twice's Momo for Miu Miu and NCT's Taeyong for Loewe, to KinnPorsche's Apo and Mile