K-pop Brand Ambassadors Influencing Global Trends
SOUTH KOREA/FRANCE : K-pop stars rise to the top of the fashion world charts - 02/03/2023
BTS to Feature in Louis Vuitton's Seoul Show
LVMH's K-Pop Ambassador Strategy a Winning Approach in China
BTS' J-Hope Joins Louis Vuitton as New House Ambassador
Dior names BTS star Jimin as global brand ambassador; Valentino announces SUGA as new face
BTS Announced As Global Ambassadors For *This* Luxury Brand
Jimin signs with Dior, SUGA is Valentino's Di.Va, J-Hope to stick to LV? BTS members' brand ambassador roundup
The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire
Asian popstars take over Milan and Paris Fashion Week – BTS' j-hope
From McNuggets to Vuitton, K-pop's BTS notch up marketing deals