From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

7 new Asian luxury brand ambassadors to watch in 2023, from BTS' Jimin for Dior and Suga with Valentino, to NewJeans' Danielle's deal with Burberry, Dylan Wang's Louis Vuitton gig and Win's

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

12 K-pop stars who became luxury brand ambassadors in 2023

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

Parents Express Concern Over Luxury Brands using Young K-pop Idols as Brand Ambassadors to Promote to Teens

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand ambassadors of high-end fashion houses

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

Korean celebrities who are brand ambassadors of major luxury brands

From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand  ambassadors of high-end fashion houses

Here's a list of Korean celebrities taking over the sphere of luxury fashion