Is it easy to spot a Korean celebrity in Seoul? - Quora
Scandals that rocked South Korean showbiz - Hindustan Times
Louis Vuitton Stages Monumental Pre-Fall 2023 Show In Seoul – WWD
South Korea Is Luxury's Next Big Opportunity – WWD
Bolstering brands: Tap into the powerful influence of South Korean celebrities
Forget Hollywood. There's a new global brand ambassador
Top luxury brands replaced Hollywood stars with these Hallyu celebrities
Asian Beauty Industry - New Challenges and Opportunities - Martin Roll
Hollywood ahoy! Korean stars headed West
7 Buzzy Korean Fashion Brands Approved by Celebrities and K-Pop Stars - Fashionista
Meet the stars riding the crest of hallyu, the Korean wave in fashion, art, film and music, Culture
Top luxury brands replaced Hollywood stars with these Hallyu celebrities
These Korean celebrities are brand ambassadors of luxury fashion labels, Lifestyle News - AsiaOne
8 Korean stars 'cancelled' after scandals: Seo Ye-ji was dropped from K-drama Island, while Ji Soo left River When the Moon Rises – and may be sued for US$2.7 million
From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand ambassadors of high-end fashion houses