The business of hype: why so many fashion brands are now doing “product  drops”

Why Every Brand Is Making Merchandise Right Now

The business of hype: why so many fashion brands are now doing “product  drops”

Weekly Drops

The business of hype: why so many fashion brands are now doing “product  drops”

Are Too Many Collaborations Diluting Hype?

The business of hype: why so many fashion brands are now doing “product  drops”

Why so many brands are now doing “drops”, by WOLFGANG.

The business of hype: why so many fashion brands are now doing “product  drops”

The business of hype: why so many fashion brands are now doing “product drops”

The business of hype: why so many fashion brands are now doing “product  drops”

My Little FormBook - vulnerability database

The business of hype: why so many fashion brands are now doing “product  drops”

Weekly Drops

The business of hype: why so many fashion brands are now doing “product  drops”

Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues, by Connor Beck, Latitude

The business of hype: why so many fashion brands are now doing “product  drops”

Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues, by Connor Beck, Latitude

The business of hype: why so many fashion brands are now doing “product  drops”

Drops instead of shops: Locals explain rise of streetwear, a growing trend in fashion - InForum